Yesterday was an exciting day for Google. They have generated gigawatts of buzz surrounding the announcement of an unreleased Google App called Wave. So what is Google Wave? Is it a gnarly, surfable wall of coolness or just a realtime mashed-up rehash of distracting technologies? Wave, according to the Official Google Blog, Wave will combine all of the currently popular methods of communication (email, IM, Facebook, Twitter, and others) into one monolithic system into what Google thinks the world really needs. Talking about the inspiration behind Wave, Lars Rasmussen, co-creator of Google Maps with his brother Jens, said:
“email and instant messaging, were originally designed in the ’60s to imitate analog formats - email mimicked snail mail, and IM mimicked phone calls. Since then, so many different forms of communication had been invented - blogs, wikis, collaborative documents, etc. - and computers and networks had dramatically improved. So Jens proposed a new communications model that presumed all these advances as a starting point; I was immediately sold”
If you read over the feature list for Wave, you’ll notice a glaring undertone. That is, Wave will form a massive, gelatinous goo of communication between every popular web technology. Think this stinks of Microsoft? Mary-Jo Foley (ZDNet) and others sure think so. But before you file your Google Wave anti-trust lawsuit, let’s consider whether or not that’s actually a bad thing.
The general sentiment among software users that I know who’ve been forced to use Windows and its associated brands is that, “Microsoft sucks but it’s got market share so I guess I’ll just deal with it”. Add to that the tarnishing aftertaste everyone seems to remember when the United States took Microsoft to court because they were suspicious the company was trying to create a “monopoly on the PC operating system market”. But, if Google tried to create a monopoly I don’t think it would have the same effect as it did in Microsoft’s case. Google tends to be a friendlier company, touting Green programs, and offering tons of free software. Google is still not an Operating System company, at least not yet and not in the traditional sense. Google owns all the hardware and users simply connect with a browser. Google also tends to have a better user experience record than Microsoft. So would it be such a bad thing if all your work were done using Google Apps?
Not everything from Google necessarily turns to gold but most of it is a hell of a lot better than what Microsoft tends to kludge together. At this point I think it’s premature to say whether Wave will be a hit or not but it’s clear that the positive hype certainly has more momentum. In all honesty, the thought of combining Facebook, Twitter, Gmail, Google Docs, etc. into a single application sounds like both a software utopia and a distraction nightmare. Google Wave certainly has potential for both…